PayPal says it is adding new features to its buy now, pay later (BNPL) offering. To promote this new effort, the company announced Thursday (April...
If you ask any marketer to list four of the main challenges they face today, they will most likely say lack of staff, an insufficient...
Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks...
Small to medium-sized business (SMB) owners face a challenging landscape where larger, wealthier competitors dominate the economy. According to a PYMNTS Intelligence report, “A Good...
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. It stands to reason,...
Amazon and Apple are reportedly considering increasing their ad spending on social media platform X. Amazon is looking to spend “considerably more” after pulling much of its advertising...
Ahead of Starbucks’ first-quarter earnings call on Tuesday (Jan. 28), company officials are taking steps to address declining sales and traffic with a series of...
Money rarely sits still, and in the world of payments technology, artificial intelligence (AI) is emerging as a driver of innovation. “My vision for the...
The digitization of the B2B landscape is looking like an increasingly inevitable one. But in the near-term, the success of operational modernizations, including key B2B...