Generation Z

Gen Z Shoppers Turn to Credit Card Installments to Fuel Impulse Buys
Gen Z Shoppers Turn to Credit Card Installments to Fuel Impulse Buys
April 10, 2025  |  Payment Methods

Credit cards remain among the most popular vehicles for payments — for both planned and unplanned expenses — and for many consumers, stretching out payments...

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UK Consumers Trail Merchants in Digital Wallet Know-How
UK Consumers Trail Merchants in Digital Wallet Know-How
April 09, 2025  |  Payment Methods

Trust and familiarity are central to the payments experience. At the end of the day, consumers won’t pay with methods they don’t know much about...

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From Fraud Fears to Gen Z CFOs, 5 Trends Driving B2B’s Digital Shift
From Fraud Fears to Gen Z CFOs, 5 Trends Driving B2B’s Digital Shift
April 04, 2025  |  B2B Payments

Digitizing B2B payments is typically a one-way street. Businesses don’t typically revert to paper payments after embracing technological advancement. But that doesn’t mean some firms don’t...

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Gen Z Accounts for Largest Increase in Paycheck-to-Paycheck Consumers
Gen Z Accounts for Largest Increase in Paycheck-to-Paycheck Consumers
March 14, 2025  |  Consumer Insights

Generation Z saw the sharpest increase in the number of people living paycheck to paycheck over the past two years. The share of Gen Z...

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B2B Payments Are Being Remade in Gen Z’s Image
B2B Payments Are Being Remade in Gen Z’s Image
March 10, 2025  |  B2B Payments

Here’s a wake-up call for B2B firms: Generation Z decision makers rising through the business ranks want their B2B purchasing decisions and experiences to be...

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Facebook Marketplace Keeps Younger Users Tuned to Platform
Facebook Marketplace Keeps Younger Users Tuned to Platform
March 09, 2025  |  Social Commerce

While Facebook is losing ground with younger users, its resale platform is a different story. Just 32% of American teeangers use Facebook today — down...

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Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
Early Pay-by-Bank Adopters Poised to Win With Gen Z and Millennials
March 07, 2025  |  Payment Methods

Younger consumers are much more open to trying new payment methods, and payments players must be prepared to offer them the spear-tip mechanisms they crave....

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Amex: Retail’s Future Hinges on Ditching the Discount
Amex: Retail’s Future Hinges on Ditching the Discount
March 05, 2025  |  Retail

In a world where so much is tailored to individual preferences, consumers have come to expect the same level of customization in retail. A survey...

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Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
March 03, 2025  |  Consumer Insights

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS...

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