Levi Strauss

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue
Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue
April 08, 2025  |  Retail

Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C)...

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D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%
D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%
January 29, 2025  |  Retail

Labeling the company’s direct-to-consumer (D2C) business as “our overarching strategy,” Levi Strauss & Co. CEO Michelle Gass noted D2C channels drove considerable success during the...

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Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Event sponsors have spent 18% more on the...

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eCommerce Leads Levi’s D2C Growth as Online Shoppers Splurge
eCommerce Leads Levi’s D2C Growth as Online Shoppers Splurge
June 26, 2024  |  Earnings

Levi Strauss & Co. is seeing its digital channels drive direct-to-consumer (D2C) growth, with eCommerce customers proving willing to pay full price and to spring...

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CDK Fallout Continues as Car Dealers Go Old School
CDK Fallout Continues as Car Dealers Go Old School
June 24, 2024  |  Cybersecurity

Software companies have taken over large swathes of the economy during the past few decades. And when something goes wrong with these software companies, something...

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Levi’s Finds D2C Business Provides Greater Consumer Trend Insights
Levi’s Finds D2C Business Provides Greater Consumer Trend Insights
April 22, 2024  |  Retail

Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends. The company’s D2C channels also allow it to test new products...

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Levi’s Direct-to-Consumer Bet Sparks Job Cuts
Levi’s Direct-to-Consumer Bet Sparks Job Cuts
January 25, 2024  |  Retail

While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy...

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Levi Strauss Takes Next Steps in Previously Announced Leadership Transition
Levi Strauss Takes Next Steps in Previously Announced Leadership Transition
December 07, 2023  |  Retail

Levi Strauss & Co. (LS&Co.) has announced the next steps in a leadership transition plan announced about 13 months ago. President and CEO Chip Bergh will retire...

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Kohl’s CEO Headed to Levi’s After Bumpy Ride at Ailing Dept Store
Kohl’s CEO Headed to Levi’s After Bumpy Ride at Ailing Dept Store
November 08, 2022  |  Retail

After four and a half tumultuous years atop Kohl’s, in which the Wisconsin-based department store chain saw its valuation cut in half, CEO Michelle Gass...

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