Michelle Gass

Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue
Levi Strauss Becomes ‘D2C-First Company’ as That Business Reaches 52% of Revenue
April 08, 2025  |  Retail

Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C)...

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D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%
D2C Channels Drive Levi Strauss in Q4, With US Sales Up 11%
January 29, 2025  |  Retail

Labeling the company’s direct-to-consumer (D2C) business as “our overarching strategy,” Levi Strauss & Co. CEO Michelle Gass noted D2C channels drove considerable success during the...

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Levi’s Direct-to-Consumer Bet Sparks Job Cuts
Levi’s Direct-to-Consumer Bet Sparks Job Cuts
January 25, 2024  |  Retail

While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy...

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Levi Strauss Takes Next Steps in Previously Announced Leadership Transition
Levi Strauss Takes Next Steps in Previously Announced Leadership Transition
December 07, 2023  |  Retail

Levi Strauss & Co. (LS&Co.) has announced the next steps in a leadership transition plan announced about 13 months ago. President and CEO Chip Bergh will retire...

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Levi’s Puts Its Faith in D2C Strategy With Loyal Shopper Support
Levi’s Puts Its Faith in D2C Strategy With Loyal Shopper Support
October 06, 2023  |  Retail

While other brands are seeing the benefits of retailer partnerships, Levi’s has entirely different POV. In fact, it’s leading Levi’s to place major bets on its direct-to-consumer...

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Kohl’s CEO Headed to Levi’s After Bumpy Ride at Ailing Dept Store
Kohl’s CEO Headed to Levi’s After Bumpy Ride at Ailing Dept Store
November 08, 2022  |  Retail

After four and a half tumultuous years atop Kohl’s, in which the Wisconsin-based department store chain saw its valuation cut in half, CEO Michelle Gass...

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Kohl’s Should Replace CEO, Board Chair, Ancora Says
Kohl’s Should Replace CEO, Board Chair, Ancora Says
September 22, 2022  |  Retail

After helping oust several Kohl’s board members last year, hedge fund Ancora Holdings is now calling on the retailer’s CEO and board chairman to step...

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