Influencers

Best Buy Launches Creator Program With Influencer Storefronts
Best Buy Launches Creator Program With Influencer Storefronts
April 08, 2025  |  Retail

Best Buy has debuted a platform that lets creators and influencers collaborate with the retailer. The company announced its Best Buy Creator program Tuesday (April 8) in conjunction...

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Best Buy Courts Influencers to Tap $32 Billion Creator Market 
Best Buy Courts Influencers to Tap $32 Billion Creator Market 
March 23, 2025  |  Retail

Best Buy is launching an influencer program, following a model popularized by Amazon and Walmart. As The Street reported Sunday (March 23), both those retail...

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How Influential Are the Influencers? It’s Complicated
How Influential Are the Influencers? It’s Complicated
March 19, 2025  |  Consumer Insights

The influence of influencers when it comes to commerce may be a bit overstated. In fact, as PYMNTS Intelligence found in a report on the...

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Amazon Discontinues Social Commerce Feature Inspire
Amazon Discontinues Social Commerce Feature Inspire
February 18, 2025  |  Amazon

Amazon is no longer offering Inspire, the social commerce feature with a video and photo feed of products that it added to its mobile app in...

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72% of Zillennials Trust Recommendations More Than Ads When Shopping
72% of Zillennials Trust Recommendations More Than Ads When Shopping
February 05, 2025  |  Consumer Insights

Social media’s influence on purchasing decisions is especially strong among zillennials, those born between 1991 and 1999. According to a PYMNTS Intelligence report, “How Social...

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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79% of Millennials and Gen Z Turn to Social Media for Financial Advice
79% of Millennials and Gen Z Turn to Social Media for Financial Advice
October 14, 2024  |  Consumer Finance

Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. A PYMNTS...

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Expedia Teams With Influencers and Celebs on Shoppable Storefronts
Expedia Teams With Influencers and Celebs on Shoppable Storefronts
September 16, 2024  |  Travel Payments

Expedia has launched a series of “shoppable storefronts” curated by social media influencers and brands. The company’s Travel Shops, announced Monday (Sept. 16), allow creators to share and...

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LTK Adds New Customization Features to Automatic Direct Message Tool
LTK Adds New Customization Features to Automatic Direct Message Tool
August 20, 2024  |  Social Commerce

LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK...

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