Can AI effectively replace a human teammate? Researchers from Harvard, Wharton, Procter & Gamble and other institutions did an experiment to find out. They asked...
The way shoppers shop has changed over the past five years. However, as Procter & Gamble’s second-quarter 2025 earnings showed, some things remain the same....
Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder...
With the fourth quarter now underway, major players in the consumer packaged goods (CPG) industry are facing a landscape marked by challenges and opportunities. Companies...
Recent challenges in key markets, particularly China and the Middle East, have significantly impacted sales for major corporations like Procter & Gamble, which reported a 1%...
This week in paycheck-to-paycheck shopping news, retail brands are sharing that consumers are becoming less cautious in their spending on small purchases such as groceries,...
Procter & Gamble announced a 4% organic sales growth for fiscal year 2024, continuing a streak of six consecutive years with at least a 4%...
Many consumers may have traded down to private-label brands in earlier stages of the current period of high inflation, but now, according to Procter &...
As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable...