The Data Point

32% of SMBs Favor Community Banks Over National Banks
32% of SMBs Favor Community Banks Over National Banks
March 05, 2025  |  Banking

With 16% of small and mid-sized businesses (SMBs) considering switching banks, many are turning to community banks and credit unions (CUs) for their personalized service...

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75% of Financially Stable Consumers Prefer Co-Branded Cards for Rewards
75% of Financially Stable Consumers Prefer Co-Branded Cards for Rewards
February 28, 2025  |  Credit Cards

Higher costs and financial uncertainty are prompting many consumers to reassess their credit card choices. Financial stability plays a key role in how individuals select...

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30% of US Consumers Fall Victim to Financial Scams
30% of US Consumers Fall Victim to Financial Scams
February 27, 2025  |  Security & Fraud

Financial scams have become more sophisticated, targeting individuals through personalized and strategic methods. Scammers are using tools from legitimate businesses to make their scams appear...

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77% of Baby Boomers and Seniors Use Credit Cards More
77% of Baby Boomers and Seniors Use Credit Cards More
February 25, 2025  |  Credit Cards

When it comes to credit, baby boomers and seniors stand out for their distinct preferences. Despite being major users of credit cards and store cards,...

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68% of Zillennials Use Voice Technology for Daily Tasks
68% of Zillennials Use Voice Technology for Daily Tasks
February 24, 2025  |  artificial intelligence

Zillennials — those born between 1991 and 1999 — are using voice technology to simplify daily tasks and manage disruptions. This microgeneration uses voice assistants...

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90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption
90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption
February 21, 2025  |  artificial intelligence

Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks...

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70% of Growing SMBs Increase Consumer Outreach
70% of Growing SMBs Increase Consumer Outreach
February 19, 2025  |  SMBs

Small to medium-sized business (SMB) owners face a challenging landscape where larger, wealthier competitors dominate the economy. According to a PYMNTS Intelligence report, “A Good...

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45% of Non-Recurring Transactions Now Use Instant Payments
45% of Non-Recurring Transactions Now Use Instant Payments
February 17, 2025  |  Payment Methods

The gig economy and gaming industries have driven a rise in ad hoc transactions, payments made outside of regular invoicing and payroll. Businesses are relying...

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60% of Consumers Use Voice Assistants
60% of Consumers Use Voice Assistants
February 14, 2025  |  artificial intelligence

Younger generations are drawn to the rise of generative artificial intelligence (GenAI) technology. At the same time, excitement around voice assistants, once heralded as the...

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